Sales Training and Your Marriage—Humor Helps!
Some of my best sales training experience came from years of marriage. I’m
reminded of an argument I had with my wife some years ago. We were going through
some kind of innocent discussion that led to an argument that led to a fight
that led to the silent treatment! Both of us were declaring victory, but there
seemed to be no clear winner!
Suddenly I realized that the very next day I would need my wife to wake me up
at 5:00 AM for an important early morning business flight. I’m a very heavy
sleeper and need to actually be shaken to wake up!
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From International Sales Trainer To President?
I like to think of myself as a rational sales trainer and leader. I like to
think I'm a straight shooter and not one to mix or water down my thoughts.
That's one reason I enjoy my career as a sales and leadership trainer so much. I
can tell you what I think and go home. In sales and leadership, my
responsibility is to share what I know while the listener's responsibility is to
decide what to do with that which I share. I also don’t lie to my audiences. You
won't hear me tell an audience that “they can do anything if they just put their
mind to it!” I can say that all day long, but if I entered Spring Training Camp
for the Green Bay Packers football team, I'd be thrown out on my ear! I simply
don't have a body that can play professional football! It would be a lie to say
otherwise. For that matter, I won't ever get elected to the White House. I will
never be President of the United States of America! I'm not smart or wealthy
enough!
I graduated from my high school in the half that made the top half possible!
I smoked pot in high school too, and I inhaled every bit of it! My point is
this; let's focus on the things we “can have a victory over,” and not get
everyone hyped up just for the sake of a short lived motivational high!
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Successful Sales Trainers Overcome Obstacles of the Mind
Sales trainers, leadership gurus and sales professionals are like every other
person on planet Earth. Like so many individuals, perhaps you get up each
morning angry because you don’t like your job. Maybe you start each day
frustrated because your marriage fell apart and you did nothing to stop it.
Maybe you are feeling disappointed that your kids are struggling and they didn’t
turn out the way you had planned. Maybe you get up in the morning and feel
helpless! If that person is you or someone you are training, there is hope!
Successful sales trainers and leaders have trained their minds and thoughts
over time to think about the amazing possibilities that still exist, not the
impending defeats that seem to lie at hand. No successful leader or sales
trainer ever got to the top of Mt. Everest by resting! Those who make it to the
top plan ahead and work hard.
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Excellent Sales Training Taps the Power of Feeling Special
One of the reasons successful sales trainers and leaders overcome so many
difficult obstacles and sell more is because they tap into the power of feeling
special. When I was nine years old, I had a life-changing conversation with my
mom as we sat in our kitchen. My dad was a Lutheran pastor and mom was a school
teacher. We lived in the church parsonage next to the church.
As a kid, I would often sit on the window ledge and watch the neighborhood
kids play in the large grassy area between our house and the church. They would
play kickball, football, baseball and all kinds of athletic games.
As I sat watching them through the window, I would often look down at my
crippled and deformed legs, constrained by heavy knee-high metal braces. My feet
were wrapped in big ugly black leather boots and I could hardly walk without the
aid of crutches.
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Sales Training in The African Safari
I am reminded of a story I read on a long flight home from Australia some
years ago. I started to get antsy because the flight was very long. We spent
over twenty-eight hours in flight. I had read my books, watched my movies and
finished my study. Soon I found myself walking back and forth in the aisles
getting some exercise in hopes of shaking off the boredom. The life of a
motivational speaker is not always glamorous.
I came across a senior citizens magazine and much to my surprise I really
enjoyed reading it. In my sales training work, I often help companies re-train
or coach their “more mature” workers. While in flight, I read a story about a
young man heading to Africa for his first safari. He was understandably anxious
because he knew the jungle held many mysteries. He remembered with great
trepidation, stories of those poor souls who had been eaten alive in the jungle.
He had no intentions of being the next meal for a hungry lion!
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The Sign Said..."Feel Important All Day Long!"
My friend Wally Cato is the founder of Cato Inter-Group in Atlanta, Georgia.
He recently told me about a street vender he met on the streets of New York who
was selling flowers. His sign read, "Buy a Flower, Only $2.00!” As the vendor
and Mr. Cato visited, the vendor complained that sales were limp and not many
people even bothered to stop and smell the beautiful roses. Many a sales trainer
or company leader can sympathize but on a larger scale!
The next day, Cato, a famous celebrity promoter, walked down that same street
only to find the street vendor in the same predicament as the day before. Sales
were lagging and the vendor was discouraged. Mr. Cato, a veteran sales trainer
and corporate leader then offered the following advice, "Change your sign; I'll
tell you what to write and sales will skyrocket!" So the vendor changed his sign
to read, "Want to feel important all day long? Buy a flower today! Only $2.00!"
He sold out of flowers in just one hour.
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Reaching Millions Because of Misfortune
As sales training professionals, we need to teach our people the importance
of turning disadvantage into advantage. It is a powerful skill to develop and a
helpful state of mind.
As a motivational speaker, having spoken to over a million people in my
career, I know all too well that some people moan and groan because of their
adversity or handicap. High level leaders and achievers rise above and live
successfully because of and in spite of them.
People react differently to any given situation. Empowered people and
empowered leaders react with a determined positive spirit that says, "I will
overcome! I will not be defeated!"
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He Never Gave Up!
As a seasoned motivational speaker, I’m always looking for good stories to
tell about people and their victories. Abraham Lincoln has such a story. He had
a 35 year history of failure before being elected President of the United
States. Lincoln failed in business in 1831. He was defeated for the legislature
in 1832. He failed in business a second time in 1833. He suffered a nervous
breakdown in 1836.
He was defeated for speaker in 1838, defeated for elector in 1840 and
defeated for Congress in 1848. He lost the election for Senator in 1855 and was
beaten for Vice-President in 1856. He was defeated again for Senate in 1858.
Finally, after all that defeat and struggle, he was elected President in 1860!
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High Altitude Victory
I fly a lot as a motivational speaker and sales trainer which takes me all
over the world. In the last two months alone I’ve been to Dubai 3 times, Kuwait
once and all across the USA speaking. What fun! But when I think of flying, I
never imagined what could have happened to Captain Timothy Lancaster. He knows
about overcoming obstacles and "hanging in there," quite literally.
On June 10, 1990, Captain Timothy Lancaster was piloting British Airways
Flight 5390 out of Birmingham, England. At 23,000 feet, the cockpit windshield
of his jetliner blew out and he was sucked out of the cockpit window onto the
nosecone of the jet. He would have plunged to his death had not his co-workers
grabbed his ankles until the plane landed safely fifteen minutes later. Nigel
Ogden and Alistair Atcheson landed the plane.
Can you even imagine what might have been going through his mind during that
fifteen minute ride?
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Rising Above His Sickness...
Sales trainers and motivational speakers know that one of the most exciting
challenges in life is to rise above misfortune and walk in peace and prosperity.
I've dedicated my life to teaching people skills that will allow them to do just
that. I'm often encouraged by the heroic stories of others.
Each Christmas I think of the Lutheran traditions that were a part of my
childhood. One of my favorite memories is singing and listening to the music of
George Handel's Messiah, including the Hallelujah Chorus. What an
extraordinary piece of music!
What makes that particular musical masterpiece so valuable to me personally
is that when George Handel wrote the Messiah, he was recovering from a
stroke and was still partially paralyzed. He rose above his misfortune.
Sales trainers know that if their sales team believes a problem has destroyed
their lives, their careers or their health, it often will! One of the great
skills a good sales trainer has is the ability to encourage people to decide
today (as George Handel did so many years ago) to rise above that which seeks to
destroy you.
Build, strengthen, use and rely on your faith!
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Fear and Faith are Incompatible
As a sales trainer, one thing I have taught sales people and audiences for
the last 30 years is this: “In every situation, crisis, or tragedy that comes
your way you have a choice.”
Every good leader and sales trainer knows that the two most common choices
are to:
1) React in FEAR; or
2) React in FAITH.
It's a choice!
Let’s suppose you’re standing on the railroad tracks like the old newspaper
cartoon. Your feet are in cement, you can’t move and the train is coming. The
light from the train engine is getting closer and you’re about to get run over.
You’ve got two choices; choose FEAR or choose FAITH.
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Holding a Funeral For the Word "Try"
Before I was a sales and leadership trainer/speaker, I was a minister. During
those years of ministry, I was no stranger to funerals. I was a chaplain at the
local hospital for a time and one of my duties was to be available for
emergencies. I had to be on call for the Emergency Room. Today I’m on call for
training and leadership emergencies all over the globe! Ha!
During my hospital chaplain days, some patients were flown into the Emergency
Room by helicopter and did not survive. When people did not have a church home