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« January 2008 | Main | March 2008 »

February 2008 Archives

February 14, 2008

"SELL-MORE” Strategies — Part 1

Every sales trainer wants to know how to get their staff to be more productive and “Sell More.”

In February, I will be sharing 10 specific “Sell More” ideas that you can use right away.

Here are some ideas:

1. The Reason We Do Our Job Affects Our Attitude And Therefore Our Productiveness

Of all the reasons sales trainers have for wanting to work at a particular place, four reasons surface. One is that we like the company. We’ve heard about it, it has a good reputation and we’d like to be part of it. Another is that we respect the management team, and we’d like to be part of that organization. A third reason is that we like the product the company produces—that product may be manufactured goods or services to others. And lastly, we apply for the job because we need a job and need the money.

As a motivational speaker and sales trainer, my job is often to help managers sift through these four areas and teach them to recognize which one of these reasons is the driving force behind an employee. Once we can understand why a particular person is on the job, we can then meet their needs much more efficiently and help them to grow and develop as exceptional people.

Continue reading ""SELL-MORE” Strategies — Part 1" »

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February 16, 2008

“SELL MORE” Strategies — Part 2

The second idea that I’m writing about this month is necessary, but not very exciting for me, personally. It’s about the need for a clear job description. I don’t really even want a real job, much less a clear and easy-to-understand description of the job I really don’t want to have! Ha! But for most people, especially those who are under good management, it is a necessary concept.

2. The “Sell More” Achiever Needs A Well-Written, Clearly-Understood Job Description.

Every good sales trainer and motivational speaker knows that both are important. Both enable us to enjoy more success and become more fulfilled, personally. That is the goal of a strong leader and successful sales trainer. For example, have you ever read a job description, thought about it, and then said to your self, “I’m lost. I have no idea what this means. And I surely don’t know where to go from here.” You know then that the job description is no place for fancy words, long and involved sentences, and unclear statements. It must be understood, both by the management and the worker. After all, management will use it as a guide to evaluate your performance. And you should use it to judge how well you are doing on the job.

Continue reading "“SELL MORE” Strategies — Part 2" »

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February 19, 2008

"SELL MORE" Strategies — Part 3

If I had a nickel for every person I have trained, I would be fairly rich. If I had a nickel for every person I have trained who didn’t really know if they could do their job, well, I’d be filthy rich! Why? Because the majority of people I train today are there by circumstance rather than by choice. And while a seasoned sales trainer or motivational speaker can harness the circumstance to build a better, stronger salesperson, it is always easier to deal with the issues up front.

3. The Productive, “Sell More” Achiever Asks Two Questions:

A. Can I do the job; and

B. Do I like it well enough to actually do it?

I remember a job I had for one day. I was working at a drycleaner establishment. My job was to stand by a circular steel table and turn pants pockets inside out. I understood what I was supposed to do. I could do it, although my heart wasn’t in it. I was bored silly. I took the job because I needed a job and the money. I decided, however, that even though I could do the job, I would not do it. So I subsequently quit the job and looked around until I got a job that I liked better. Even though we understand and can do the job, if we hate it, or aren’t challenged by it, we won’t be very productive, and certainly not fully empowered.

Continue reading ""SELL MORE" Strategies — Part 3" »

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February 21, 2008

"SELL MORE" Strategies — Part 4

As every good sales trainer and motivational speaker knows it is a real skill to get people to do something NOW! It’s a skill to get people to act and to do so quickly. Leaders don’t want to have to pull the fire alarm every time they need forward movement! So how do we get people to do it now?

4. The Productive “Sell More” Achiever Does It Now

In other words, don’t procrastinate. A person doesn’t need a fire under his or her butt to get moving! Let there be immediate production—no wasted time—no coming to work late—no extended breaks—no missed days of work. All of these interfere with “DOING IT NOW.” That sounds like my dad yelling at me as a kid. Ha! But now that I’m almost 50 and have realized that I’m not the world’s smartest guy, well, it is good advice!

A sales trainer friend of mine, who is a great believer in efficiency, hung up a sign in his office one day. It read, “Do it now.” Within 24 hours the cashier bolted with the contents of the safe, his stenographer eloped with his eldest son, the office boy threw the ink bottle into the electric fan, and the whole office force took the afternoon off. That’s not what we mean by “DO IT NOW.”

Continue reading ""SELL MORE" Strategies — Part 4" »

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February 23, 2008

"SELL MORE" Strategies — Part 5

Recently while in Dubai on a speaking trip, I had the CEO of a large Middle East company ask me a question, “Big Al,” he said, “How can I get my people to do things right?” That seems to be the question of the day doesn’t it?

5. The Productive, “Sell More” Achiever Does It Right

Strange, isn’t it, that there’s always time to do it over? So why not take the time to do it correctly in the first place? Leaders and sales trainers know that success and empowerment in the work place will come by consistently doing the job right.

Every strong leader will tell you that the key concept in that last sentence is the word “consistently.”

Many of the major car manufacturers have allowed their assembly line workers to move from one section of the line to another to “follow” the product from start to finish. They don’t give extra pay or extra benefits for those moves. By allowing the employees to be involved from beginning to end, the productivity increases and the employees develop pride in the finished product. At the same time, mistakes and sabotage decrease radically.

Continue reading ""SELL MORE" Strategies — Part 5" »

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February 26, 2008

"SELL MORE" Strategies — Part 6

For years, sales trainers and sales managers have given great encouragement to their people. Helping to lift the spirits of those under their careful watch is, at best, a never ending job. Today we’ll take a quick look at helping people to do their best!

6. The Productive “Sell More” Achiever Does Their Best

I am talking today about pride of workmanship. Most sales trainers have little time for the person who says, “That’s good enough.” That statement implies that if we took more time and paid more attention, we could have done better. Sales trainers and strong leaders know that “good enough” is clearly not!

That’s All I’ll Ever Ask

Some years ago, Winston Lloyd who later became one of America’s top foreign policy experts, began his career as an aide to then Secretary of State Henry Kissinger. Lloyd relates the story of his first encounter with Kissinger. He presented the secretary with a long awaited report on conflicts in South America. Without even glancing at the report, which Lloyd was handing to him, Kissinger asked, “Is this the very best you can do?” Lloyd stammered a bit, and said there were a few informational gaps. “Take it back,” was all that Kissinger said, and dismissed him.

Continue reading ""SELL MORE" Strategies — Part 6" »

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February 28, 2008

"SELL MORE" Strategies — Part 7

Asking for help is a key ingredient in the success of many of today’s greatest success stories! Every sales trainer and motivational speaker knows the great value in getting people to ask for help!

7) The Productive “Sell More” Achiever Asks For Help

Many a manager has asked, “Why in the world didn’t you call me sooner?” Well, we thought we could work it out. Or we didn’t want anyone to know that we lacked some knowledge. But time is money. And the empowered manager knows that all the time you were trying to figure something out, it was costing him money for your non-productiveness. And when he comes to bail you out, the problem is most likely worse, than had you called for help right away. That’s costly. Remember that knowledge is power, but applied knowledge is even more powerful.

Continue reading ""SELL MORE" Strategies — Part 7" »

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