Seasoned sales trainers know lots of good stories and here’s one of my favorites. . .
For 25 years, Captain Waterman was in charge of a large international shipping vessel and traveled across the continent delivering all kinds of goods and materials. Every day Captain Waterman started his day by going to the pilot house of his ship, unlocking a safety deposit box and reading the contents of that box. He then replaced the contents, locked the deposit box and carried on about his daily business.
The contents of the secured box were always confidential. For years, the crew speculated and wondered about the contents of that box, but no one had the nerve to ask Captain Waterman. Shortly after his retirement and departure from the ship, the crew and staff gathered in the pilot house, found the keys to the deposit box, and anxiously waited to see just exactly what the Captain had been looking at all of his years.
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