My friend Wally Cato is the founder of Cato Inter-Group in Atlanta, Georgia. He recently told me about a street vender he met on the streets of New York who was selling flowers. His sign read, "Buy a Flower, Only $2.00!” As the vendor and Mr. Cato visited, the vendor complained that sales were limp and not many people even bothered to stop and smell the beautiful roses. Many a sales trainer or company leader can sympathize but on a larger scale!
The next day, Cato, a famous celebrity promoter, walked down that same street only to find the street vendor in the same predicament as the day before. Sales were lagging and the vendor was discouraged. Mr. Cato, a veteran sales trainer and corporate leader then offered the following advice, "Change your sign; I'll tell you what to write and sales will skyrocket!" So the vendor changed his sign to read, "Want to feel important all day long? Buy a flower today! Only $2.00!" He sold out of flowers in just one hour.
Sometimes we want to feel important, even if it’s just for a short while. Something as simple as a flower can give us the added comfort and motivation we need to sell more. High achievers and strong leaders make their staff and customers feel important all day long! We make ourselves feel important by purchasing gifts for ourselves such as, jewelry or new shoes, or we frequently change our hairstyle. Successful sales trainers, motivational speakers and leaders know the power that comes with a word of praise, a compliment or a thank-you note. These are all powerful tools that help others feel important all day long too!
When we feel important and valued, we can do just about anything, not only for ourselves, but also for others! Sales training is about creating an environment to win! Helping people feel special all day long is a good start!
Make it a great selling day and remember…
"If you don't sell more, you’re out of business!"
Alan W. Altmann
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