I received an e-mail early this week announcing that my name had been drawn from the business card basket at PJ’s Coffee Shop to receive a free coffee break for ten people! I had been there a week earlier and tried out their coffee for the first time, and dropped my business card into the basket.
My first visit was very pleasant. The counter staff greeted me with a cheerful smile. They joked around with me and made me feel at home. They answered my questions about their products and what made them different from Starbucks. I found out that they have a “cold brew” process, which reduces the acid content of the coffee by 65 percent. By then my coffee order was ready, but the manager added a free cup of this cold brewed coffee, so I could experience the difference.
So when I got this e-mail, I decided to take the free coffee break with me to a client training session on Friday morning. And I added bagels and scones, which added some revenue for the coffee shop to my free coffee. My client’s staff was happy, and PJ’s Coffee Shop made me look good!
A good first experience was enhanced by the free offer.
PJ’s is my new first choice when I go out for coffee.
Sell More — Serve Better
J. Mark Walker
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